Clients and customers alike are fuel for each of our companies. Most companies have a mission statement which typically includes how their product or service makes things better for customers. But when it comes to the client meeting, meaning any time we spend with a customer, we find it becomes routine leading to the question, do we really know how to conduct client meetings?
When we meet, the definition of a clear strategy for any internal or external meeting is important, but with a client meeting, the definition becomes even more critical because not only does it impact your business but it also impacts others as well.
Client meeting best practices do not have to be suffocating or impossible. In order to have effective client meetings, use these suggestions along with your product expertise to be a good host and partner every step of the way.
